I’m busy working on the next big update to The Equestrian App for Farriers! I thought it would be nice to share the progress as I work towards launching these features the 1st week of January.
The Equestrian App is all about connecting people in the care and enjoyment of the horse and that includes all those equine businesses that support these horses. The first week of December of 2018 I released features for equine business that board horses. Within just a couple weeks, the signups for these boarding businesses has been fantastic with over 1,000 stalls being created and horses associated to them. The Equestrian App is helping these boarding businesses get staff all on the same page providing the best care for the horses in their barns alone with connecting them back to their owners that miss them. All these new boarding features are FREE too!
Here’s a customer quote:
“Patrick it is amazing! I’m so excited to get everyone on it! This is what I needed, I will be able to see what we have available and what is going on even if I’m not at the barn when someone inquires. I just need to work on getting the care providers on the app! You did a fantastic job and I appreciate how much of my input you chose to include, I hope it helps others as much as it will me.” VIP Equine
Now as I move onto the Farrier business, I’ve been creating custom calendars, horse lists, detailed visit history capture with pictures and a running history of visits with each horse. These are really powerful features for Farriers because it not only documents the visit and leave behind details horse owning customers with love, but it also provides a visit history so farriers are always in the know about every horse they care for.
Again, all these awesome features for Farriers will be FREE too! It goes with our mission of connecting everyone around the care and enjoyment of the horse.
Apparently someone didn’t tell all these wonderful users of The Equestrian App that. Horses lovers from around the world just a few months into launch. Exciting to see the app being adopted around the world so quickly.
More to come as we create equine business related features and put them into the app connecting everyone around the care and enjoyment of the horse.
Wow, just a little over 3 months since the launch of the app and it is amazing to see it go world-wide. I think the love of horses is strong no matter what language you speak or where you live.
Download at: www.equestrianapp.com
I’ve been having a great time building an app around a passion that I have, horses. But why build an app for Equestrians and is there a business there? Yes there is and let me tell you why.
I grew up on a farm in Minnesota and was around all kinds of animals including horses. As a small boy, the horses where big animals that were always curious and fun to be around. Then we moved to the city and left the farm life behind. That farm and country life never left my mind and after successful career in technology I’ve been fortunate enough to bring a little of the country lifestyle back into my life. With my sons off to college, we decided to add 3 horses to our lives. Crazy?
After having these wonderful animals with us everyday of our lives for a year getting to ride them, train them and just watch them in the pastures, it kind of like the dream story you always hear. But, in owning 1,300 pound beasts, you have to manage, feed and care for them too. That costs time, money and many other people involved.
So, what does any person that has been in the software business for 25 years do? You look for an app to help manage with all that. And I found exactly nothing that I would like to use. Oh, I found some 90’s looking applications, but basically nothing. So, I started out just creating something to help me manage around my barn. But once I got going and sharing with my new equestrian friends, many of them convinced me to make it so they could use it and connect to the horses too.
After doing my research, I found the following
- Over 9.2 million horses in the United States
- 7.1 million people in the United States involved in the equine business
- 1.4 million full-time jobs
- $112.1 billion dollar eonomic impact
Sure, this is no Facebook or Snapchat startup opportunity, but who is even trying for that anymore? Sometimes looking in odd places develop great new business opportunities if you structured it right for the audience. It’s powerful and allow people to stay connected in the care and enjoyment of these wonderful horses through an app on their phones.
visit https://equestrianapp.com to see it.
More to come. Patrick
There are a lot of management principles you can learn in an MBA class about building your startup. But the most important things about startups you really don’t learn from a book or a professor that hasn’t created a company before. I always found when creating a product that might have a competitor or two, that it is important to remember this every day.
You don’t have to be the first, just be the best!
Sometimes you can get so bogged down on features or what the competitor is doing that you will easily lose focus on that is unique to your business and or product. When I created my Mobile Business Intelligence (MobileBI) product, Atlas Insights, I have competitors like Microsoft, Tableau, IBM, Oracle and others that might have a similar product, but not quite.
It’s important to focus on the key features or services you have that make you stand out above the rest. Spend a good amount of time thinking about what the other products are missing and how your product does it best than any other competing product. In Atlas Insights, we excel at making it super easy to get your data into the app and out to your employees. Start the app and within a minute, you’ll know the performance of your entire business against your goals.
And the most important aspect where we are the BEST?! You can do it yourself and not have to hire a fleet of consultants to implement your MobileBI strategy like my competitors.
On some days, building an app is much easier than picking a brand and logo. But I think we nailed it with this logo. The top of the E being made into the back of the horse is perfect. What do you think?
One of the first apps I created was right after I graduated from college when I created “Assistant Basketball Coach”, which allowed coaches to capture the statistics of the game into a database for analysis and reporting during and after the game. It was probably one of the most fun applications that I ever created because it was a niche app that focused on a primary passion I enjoyed. The software was used by thousands of coaches around the world at its peak, until I sold that business in 1998. After that, I was onto creating and selling enterprise software for years which was a lot of fun, but can also be quite unfulfilling.
Now, fast forward several years. I’ve had an opportunity to “go back to the farm” if you will, and added a few horses to my property. In learning and working with these horses, I’ve found that the community of equestrians out there, do not have a system or app that allows them to connect everyone in the care and enjoyment of these wonderful equine animals. After several months of research and visiting a lot of horse owners, boarders, leaser’s, trainers, vets and more, I believe I found my next app adventure. I hope you tag along with the adventure.
I will blog on the design, development and beta testing through this medium and also at http://EquestrianApp.com