If you don’t know your numbers, you don’t know your business. Atlas Insights is now launched!


Just how true is that statement?  It is probably in the top 5 issues in every business around the world. If you don’t know your numbers, how do you know you’re on budget?  If you don’t know your numbers, how do you know how much your product costs to produce? If you don’t know your numbers, how do you know what each person contributes to the bottom line? I could go on…

After 5 months of non-stop development and testing, I’m happy to announce the launch of Atlas Insights for Apple (iPhone/iPad, MAC), Google Android, Windows (Desktop, Phone, Hub).  Atlas is focus on making your business more agile when it comes to getting the data that matters most out to your employees so that they can make better decisions faster.

Browse on over to AtlasBI.com to learn more how Atlas can make your business better and download for the many platforms we support. It is FREE to use for Public metrics and a super small monthly subscription to enable the sharing of Private metrics with your business associates.

Atlas Insights will completely make you re-think the importance of having your most important data everywhere you are.

Email me your feedback and enjoy the day!   Patrick

Please visit http://AtlasBI.com to download

It’s time to go back to what is important to the business. #kpis #makebusinessgreatagain


It is not about spending several thousands, if not tens of thousands on some self-serve BI tool that will give everyone the ability to be their own data scientist.  Never mind the human capital costs of people trying to find data and make up their own insights.  Self-serve BI is just plain expensive and do you really get a valuable return on it?  I would dare to say NOT!

If you truly want to make your department or even your whole business run better, you need to focus on the performance of the business. That means monitoring strategic metrics that tell you the health of the business.  Typically, this is called a KPI or Key Performance Indicator that relates to a metric in the business that is very important.  You then find these KPIs on Scorecards which basically groups them into subjects for departments and divisions, etc.  Then once you have this, it allows you to roll up the metrics and see the overall health of the business using classic indicators like Green, Yellow and Red.

Between 2005 and 2009, this was a really HOT topic.  How do we get our business into scorecards that let’s everyone in the organization to focus on the same strategic objects?  I actually started my business, Extended Results, on being a management consultancy focused on Performance Management and Scorecards.  My first 3 years of business was nothing but scorecards and the data management behind those metrics.  I jumped in early and enjoyed the wave.   After 2009, things changed and the theme of “self-serve” and people ignored scorecards and down when the productivity of business around the world.  Yes, look up the productivity number, the federal reserve posts it and you’ll see businesses are less productive today than they were 10 years ago.  How is that even possible with all this great technology?!  Why didn’t scorecards work?  Because dashboards are the WRONG delivery platform, plain and simple.

I believe we have to go back to KPIs and Scorecards which gets the entire department and dare I say, company, back on the same page of what the strategic objectives are of the company.  But, they need to be delivered on the correct platforms that make it super easy to take a quick glance and know the business is on or off track.  Mobile is the platform to effectively deliver these important business metrics because mobile is everywhere you are and so can your business.  That’s why in my next app, I’m providing an important scorecard view right within the experience to take your business on to the go where ever you might be.

Enjoy the day, Patrick

PS:  If you want to be a part of the early adopter program, just email.

Are you suffering from big data chaos? #bigdata #analytics


The top funded venture capital categories are technology companies that deal with gaining insights out of data. Whether they’re a social media company or a transportation company looking for better routes to reduce fuel consumption, they are all trying to find insight into their business data.  But, no matter what new solutions are developed to track or improve a specific problem, a new problem is being created where companies are now experiencing too many data sources, leading to big data chaos.

Check out the following slide from Luma showing all the different marketing technology companies (updated March 2013). In the marketing segment alone, it’s all too clear that there is a level of big data chaos like we have never seen before. Everyone claims their solution will collaborate with your existing process, handle all the big data and guaranteeing to deliver better insight. So far we’re hearing companies are spending time, money and patience as they discover more problems and experience the same disappointing results.


The real issue is that we don’t have just one system, we have multiple systems.  Companies’ big data issues are not about the volume of data, but rather the number of data sources.  As a result, we are forced to visit numerous sources to view the built-in reporting solution to glean any insight into the performance of the business.  This provides a VERY limited perspective of data to determine the true results of a campaign, project or even daily operations.  It’s actually a HUGE productivity drain. And that is just marketing systems.

Think about how we need to integrate other lines of business data sources into an intelligence enterprise.   Today, it’s a new level of data chaos like never seen before, but not for the reasons you may think.  Data chaos doesn’t come from the volume of data, but results from the following (to name just a few):

  • numerous data and reporting solutions
  • various data storage and retrieval locations
  • technology moving faster than a company’s capital resources
  • constant change in technology upgrades

Business intelligence and analytic software companies would lead us to believe that purchasing their self-serve BI tools will fix the issue, but it often ends up making it worse, in the long run because analytics quickly become inaccurate, delayed and untrusted.


In my experience, companies are beginning to take a step back and slowing their purchasing decisions, thinking about what they actually need from the volumes of data and making sure it aligns with their strategic objectives. It is time to go back to the basics and re-think the kind of data we need to run our businesses.  We need to develop smarter data warehouses which can assist in the collection of these numerous data sources.  We need to re-think our delivery methods to mobile devices and not just provide another dashboard squished down to fit the device, but maybe just the metrics that someone cares about this month in a real-time fashion.

Regards, Patrick

Patrick Husting is a business intelligence mastermind who has guided companies like Microsoft, Intel, Gallup, HP, Dell, Honeywell, Nordstrom and Polo Ralph Lauren over the past 18 years – establishing a new way for organizations to leverage data in their business intelligence solutions.   Using his own capital, Husting created Extended Results on the premise to provide a different experience called Personal Business Intelligence, for businesses.  In just three years, Husting grew Extended Results nearly 578% in revenue, in spite of the recession. Being the CEO and founder of a leading Business Intelligence Services and Software company, Husting is revolutionizing the way companies evolve by offering business intelligence solutions to companies across numerous industries, including media/entertainment, financial services, government, health care, manufacturing, high technology, and retail with new and emerging technologies.  

For an interview or to learn more about Patrick and Extended Results please email marketing@extendedresults.com


Insights for Windows 8 – Business Intelligence for your Enterprise

In a few weeks we will be entering a beta on our Insights Business Intelligence for Windows 8.   I decided to capture a video on the interaction with KPIs, Social and Reports on a tablet device because it is cool to show the  animations of Windows 8 in live formats.

We’ll be in beta until Windows 8 ships, whenever that is, but it is available for demos and evaluations.   Contact us at www.extendedinsights.com for more information.

Just imagine how productive and informed your decision makers will be with Windows 8 and Insights.

Insights for Windows 8–Social Performance Management