On some days, building an app is much easier than picking a brand and logo.  But I think we nailed it with this logo.  The top of the E being made into the back of the horse is perfect.  What do you think?

One of the first apps I created was right after I graduated from college when I created “Assistant Basketball Coach”, which allowed coaches to capture the statistics of the game into a database for analysis and reporting during and after the game.  It was probably one of the most fun applications that I ever created because it was a niche app that focused on a primary passion I enjoyed.  The software was used by thousands of coaches around the world at its peak, until I sold that business in 1998.  After that, I was onto creating and selling enterprise software for years which was a lot of fun, but can also be quite unfulfilling.

Now, fast forward several years. I’ve had an opportunity to “go back to the farm” if you will, and added a few horses to my property.  In learning and working with these horses, I’ve found that the community of equestrians out there, do not have a system or app that allows them to connect everyone in the care and enjoyment of these wonderful equine animals.   After several months of research and visiting a lot of horse owners, boarders, leaser’s, trainers, vets and more, I believe I found my next app adventure.  I hope you tag along with the adventure.

I will blog on the design, development and beta testing through this medium and also at http://EquestrianApp.com

Enjoy, Patrick