It’s not the 4-Hour Workweek you’re trying to achieve, it’s the 4-hour Workday.

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Back in 2007, a friend of mine from Microsoft recommended me to read the book “The 4-Hour Workweek” by Timothy Ferriss.  He mentions that he was trying to figure out how to build some software so that he could just work 4-hours a week, the software makes money for him and then he could go enjoy life a little more.  I guess because he was working 70 hour weeks at Microsoft and getting paid only for 40.

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I purchased the book and the audio format right away and listen right away and enjoyed every minute of it.  When I got done, I tried to apply it to my business, but it was nearly impossible because I had a consulting services business, Extended Results, which is human capital heavy business. I felt like I bought into another infomercial and I bought the product.  But this idea stuck into the back of my head for 10 years like all good ideas do because they need to be solved and applied.

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In modeling and building my current company Atlas Insights, I really wanted to apply this concept to it.  But again, it is nearly impossible because when you are building and enjoying a company, you just don’t want to work 4-hours.  BUT, I have discovered that it should actually be called the “4-Hour Workday” instead!  With the whole Software-as-a-Service model, you can actually model a business that customers find, subscribe and use themselves. Using all the different social networking platforms, you can model a marketing program that also runs on cruise-control.  Customer contact can easily be managed through software like LiveChat and development can utilize both onshore and offshore to maximize programming expertise.

In my company, I’m basically doing all roles from designer to developer to marketer.  Now that the software has been fully released for Apple iOS and OSX, Google Android and Microsoft Windows, I’ve moved more to Marketing and Customer Relationship in my 4-hour workday.  I spend my time working with my customers onboarding and answering questions which always seems to happen at a certain time of day Monday through Thursday.  Friday’s are basically off days because I have found that not many customer decisions or questions are made on Friday’s.  I think most people in technology sector are checked-out after lunch.

“The 4-Hour Workday”

Achieve a better work-life balance with a method that is actually achievable

I challenge you to re-think how you are actually working.  In your 8-hour day, are you actually spending time doing something productive compared to not-productive?  I think we all know the actually answer to this.  Because of all the social distractions we have today, if you actually focused, I bet you could finish your day in the first 4-hours and then spend the rest doing something you enjoy or being better at your job.

Let me know your thoughts.

Day #3 Where in the world are PushBI and Patrick? #pushbi #patrickhusting #whereintheworld

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Our CEO, Patrick Husting, is on a European Vacation with his family and PUSHBI is hitching a ride.  Watch our captain, Patrick, keep tabs on us while enjoying the dynamics of international travel!

Captain’s log. Stardate European Vacation 06.13.2013.   PushBI and I have been networking with the locals.  Great to see that most of the locals we meet are captivated and quite speechless with the technology they see.

Do you know? What was the most important modern day event that took place at Versailles?  (I’ll reveal the answer tomorrow).

06.13.2013 – The Palace of Versailles

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06.12.2013 – Just outside of Paris – The Gardens of Versailles

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Captain’s log. Stardate European Vacation 06.11.2013.   After making the (twice) trek to SeaTac with my beautiful wife, 4 boys and PUSHBI  – we checked-in and are on our way. Using our own solution, PUSHBI, I was able to review my customized dashboard with my company information before I took-off  “across the pond.”  PUSHBI is my travel buddy delivering real-time data when and wherever I am.

06.11.2013 – The Checked-in

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Where in the world are PushBI and Patrick? #pushbi #patrickhusting #whereintheworld

whereintheworld
Our CEO, Patrick Husting, is on a European Vacation with his family and PUSHBI is hitching a ride.  Watch our captain, Patrick, keep tabs on us while enjoying the dynamics of international travel!

 

Captain’s log. Stardate European Vacation 06.11.2013.   After making the (twice) trek to SeaTac with my beautiful wife, 4 boys and PUSHBI  – we checked-in and are on our way. Using our own solution, PUSHBI, I was able to review my customized dashboard with my company information before I took-off  “across the pond.”  PUSHBI is my travel buddy delivering real-time data when and wherever I am.

06.11.2013 – The Checked-in

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If I was DELL, CISCO, INTEL, APPLE, GOOGLE and many others, this is what I would use for BI. #excel #sharepoint #powerview

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Well, these guys should be using PUSHBI.  BUT, they all own basically every Microsoft license that you can purchase –  are they actually using the software to their fullest potential?  I can bet you BIG DOLLARS they are not.  They are just producing report after report that nobody is looking at.  I guarantee it.

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We’ll help these tech-titians maximize their business intelligence investments to their fullest.  We are not just creating another report, but creating dashboard solutions that actually mean something.

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We are creating dashboards that provide an INSTANT KNOW of what is going on within the organization.  Not just another bar chart, but an interactive story that tells you what is going on with every click.

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And especially since these tech-behemoths are global corporations, we can easily provide geo-spatial analysis into their product moving across the United States and the Globe.  Where are the sales and the delays in product reaching the distributors?

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If you’re selling high-technology products, even flight delays in getting product and people to the right destinations can cause a ripple effect to your bottom line.

So if DELL, CISCO, INTEL, APPLE or GOOGLE are listening, it is time to give us a call so we can get out of the “just another report will do” mode.

Enjoy, Patrick