It’s not the 4-Hour Workweek you’re trying to achieve, it’s the 4-hour Workday.

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Back in 2007, a friend of mine from Microsoft recommended me to read the book “The 4-Hour Workweek” by Timothy Ferriss.  He mentions that he was trying to figure out how to build some software so that he could just work 4-hours a week, the software makes money for him and then he could go enjoy life a little more.  I guess because he was working 70 hour weeks at Microsoft and getting paid only for 40.

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I purchased the book and the audio format right away and listen right away and enjoyed every minute of it.  When I got done, I tried to apply it to my business, but it was nearly impossible because I had a consulting services business, Extended Results, which is human capital heavy business. I felt like I bought into another infomercial and I bought the product.  But this idea stuck into the back of my head for 10 years like all good ideas do because they need to be solved and applied.

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In modeling and building my current company Atlas Insights, I really wanted to apply this concept to it.  But again, it is nearly impossible because when you are building and enjoying a company, you just don’t want to work 4-hours.  BUT, I have discovered that it should actually be called the “4-Hour Workday” instead!  With the whole Software-as-a-Service model, you can actually model a business that customers find, subscribe and use themselves. Using all the different social networking platforms, you can model a marketing program that also runs on cruise-control.  Customer contact can easily be managed through software like LiveChat and development can utilize both onshore and offshore to maximize programming expertise.

In my company, I’m basically doing all roles from designer to developer to marketer.  Now that the software has been fully released for Apple iOS and OSX, Google Android and Microsoft Windows, I’ve moved more to Marketing and Customer Relationship in my 4-hour workday.  I spend my time working with my customers onboarding and answering questions which always seems to happen at a certain time of day Monday through Thursday.  Friday’s are basically off days because I have found that not many customer decisions or questions are made on Friday’s.  I think most people in technology sector are checked-out after lunch.

“The 4-Hour Workday”

Achieve a better work-life balance with a method that is actually achievable

I challenge you to re-think how you are actually working.  In your 8-hour day, are you actually spending time doing something productive compared to not-productive?  I think we all know the actually answer to this.  Because of all the social distractions we have today, if you actually focused, I bet you could finish your day in the first 4-hours and then spend the rest doing something you enjoy or being better at your job.

Let me know your thoughts.

Social Highlights at #WPC15 using PlusOneSocial.com

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Well, another year and another Microsoft World Wide Partner conference. Nearly 50,000 tweets are already pulled.  I’m using Plus One Social to pull social insights on the conference.  You can do it too by visiting Plus One Social and downloading the app.  It is FREE to use.  Have fun.

Here is a Satellite map of the tweets around the convention center.

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Here is another view of the tweet using the road view.

 

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Here are the top tweeters. @jon_rivers @mspartner @mindwaredubai @padro01 @sbscnorthwest and @winobs

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Enjoy the event!

Patrick

Day 2 at the Microsoft #WPC14 event, here are the social insights you have been waiting for w/@plusonesocial

For years I’ve attended the Microsoft WPC conference and the last several years I’ve run instant metrics on the event.  One thing that is true for all conferences, Microsoft or other, The first few hours get all social traffic.  Then after that it basically dies out.

Check out my chart below.  The blue line is day one and the orange line is day two.  Can’t wait to see day three!  Smile

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Enjoy, Patrick

Tools Used

The TOP 5 Tweeters at #SMMW14 are @smexaminer @isocial_fanz @rivkak @niteshmishra_ @ben_cafcp on Mar26 #PlusOne

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A friend told me I should track the Social Media Marketing World conference in San Diego.  So I did!  I start tracking about 7 days prior to the event with Plus One Social, so that I can get the early birdies and then watch the numbers climb!

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You can see there are a few tweets leading up to the event, and then with the kickoff today.  BOOM!  Up the social chatter we go.

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It is always fun to highlight the top tweeters at the event.  They are the busy bodies getting the word out.

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Give me a day and I will geo locate all the tweeters in San Diego at this event.  I always enjoy doing maps of the social conversation.

 

Enjoy, Patrick

Tools used

Fun Facts about #SXSW through social media lenses. #analytics #plusone

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I love tracking social media data and there is no better than the SXSW conference going on in Austin Texas right now.  Check out some of the findings.

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Over 100,000 tweets a day the last 3 days using the hashtag #sxsw.

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Over 53% of the Tweets are original content.  Bravo!

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Really?  @Justinbieber is the top mentioned handle?  Really?

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I love what devices the tweets come from.  Windows has < 1%!  Smile

Enjoy, Patrick

Tools used

The TOP 15 Tweets at the #SXSW conference. Guess what I found! #PlusOne #Excel #OneDrive

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I wanted to see the TOP 15 Tweets at #SXSW conference and this is what I found.  Very interesting messages that I have no idea what is going on.  Smile  I used +1 Social to pull all the #sxsw hashtags.  I used Microsoft Excel to import and sort my findings.  Then I published to OneDrive to share it on my blog.

Enjoy, Patrick