There are a lot of management principles you can learn in an MBA class about building your startup. But the most important things about startups you really don’t learn from a book or a professor that hasn’t created a company before. I always found when creating a product that might have a competitor or two, that it is important to remember this every day.
You don’t have to be the first, just be the best!
Sometimes you can get so bogged down on features or what the competitor is doing that you will easily lose focus on that is unique to your business and or product. When I created my Mobile Business Intelligence (MobileBI) product, Atlas Insights, I have competitors like Microsoft, Tableau, IBM, Oracle and others that might have a similar product, but not quite.
It’s important to focus on the key features or services you have that make you stand out above the rest. Spend a good amount of time thinking about what the other products are missing and how your product does it best than any other competing product. In Atlas Insights, we excel at making it super easy to get your data into the app and out to your employees. Start the app and within a minute, you’ll know the performance of your entire business against your goals.
And the most important aspect where we are the BEST?! You can do it yourself and not have to hire a fleet of consultants to implement your MobileBI strategy like my competitors.