Sharing my app’s download progress and a BIG surprise I found. #analytics #mobilebi #startup

applemac_mobilebi

In June of 2016, I began the effort of building a new mobile business intelligence app called Atlas Insights.  Atlas allows you to take your business metrics and also public metrics with you wherever you might be.  Basically, having your most important metrics available whenever you need them is the mantra .   In October I launched my beta and finished up in December of 2016.  Pretty amazing development speed huh?!  I’ll have another blog on that later.  As I have built this business, I have tried to be transparent and informative via my blog on the startup and software development process as I go along.

In all my years of designing and developing software, one metric all developers want to monitor closely is downloads.  Now with having to support so many platforms from Apple, Google and Microsoft, tracking these stats is actually pretty easy.  Today, I spent time visiting all the app store reporting pages to get a gauge on the downloads for Atlas and I came across VERY surprised.

The following chart is “Installs by Platform“.  Right away you see an amazing slice for Apple!  Now I would say I’m a bit Microsoft biased because I worked there and then I built a business off of them.  Even in my marketing, I’m very balanced in that I market each company platform basically the same.  But I’m just SHOCKED that 75% of my downloads are on the Apple platform.  iPhone you may be thinking?

installsbyplatform

So let’s break it all down to get an understanding of what makes up those slices of the pie. The next chart is “Installs by Device“. Because Apple made up so much of the pie, if we look at the slices you’ll be shocked to see that MAC/OSX has 57% of the installs!  In all my years of doing analytics and dashboards, the MAC users where never on the minds of the developers.  I saw this as an opportunity and produced a MAC client of Atlas Insights and I’ve been overwhelmed with the response.

installsbydevice

Isn’t that pretty awesome!?  I’m going to continue to build for all platforms, but I will push the BEST business intelligence experience on the MAC/OSX that there has ever been!

Enjoy, Patrick

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