I decided it was important to create a Facebook page for my software company so that I could increase the search rankings for my business. I created the page and uploaded some imagery and linked my blog. Shortly after that, I noticed in my feed, that for just $10.00 I could promote my image and reach more individuals that might be interested in my software. Well, for $10 and the option of reaching 1,500 people, you can’t beat that!
I started creating the promoted post along with making sure I only reach people that have an interest in data (business intelligence, dashboard, analytics, etc.) and to target between the ages of 25-50 in the United States. You get the drift. I added my credit card and we’re off and running! They said the promotion would run for 24 hours and I should reach 1,100 to 1,500 people with those interests.
Wow, within an hour I had people liking my pages! But…
After reviewing the people that LIKED the page, I started to notice a trend. Several looked to be outside the United States along with looking at these people and saying to myself, “These don’t look like people that deal with BIGDATA every day”. I’m not going to post the actually pictures of the people LIKING my post, but I would gather to say the deep inter-city of Detroit and Chicago is not a target I specified. Zero of the people where actually in any I.T. related field. Zero of them.
After 24 hours, my promotion was up and I only gather 457 people reached. Not the 1,100 to 1,500 that Facebook estimated in the United States that was interested in big data and analytics. They still charged me $10.00 for only reaching 1/3 of the people that in my personal estimate have ZERO interest in data or analytics. I’m just letting you know, Facebook advertising is just a BIG SCAM based on the insights from their reporting system.
I learned my lesson and it cost me $10.00. NEVER will I advertise on Facebook again!
If you have a different story or the same story, let me know. Patrick