I’ve been cruising around the different BIG DATA vendors sites (mentioned using the hashtag #strataconf) reviewing their analytics at the Strata conference and I’m noticing that the numbers are totally different. I totally get that it depends on when they pull the data but………
Um should I say it? – sure! “I think a lot of the vendors are filtering out their competitors!”
I’ve noticed it with a few of the self-proclaimed self-serve providers… Conspiracy theories…. I just wonder WHY it takes so long for them to refresh and publish… Really? It takes a day?
You can see that Extended Results is now #4 in the rankings and coming on fast. The other 3 have had a couple day head start, so we’ll see how we end up. I think it is funny because on some other sites we are ranked greater than #30. Go figure, those other tools must not work correctly.
I love the geo-views of Twitter Analytics for Excel. It is very interesting to see where the heart-beat around the Strata conference is really coming from. Pretty much U.S. and Europe. I guess the rest of the world doesn’t care.
Amazing what you can do with our FREE add-in to Microsoft Excel. Maybe we should charge for it…
Anyway, more insights to come!