At Extended Results, we love a good idea. When we love a good idea, we go and build it to see just how handy it will be. We have had a few discussions with retailers about business intelligence out on the store floor. We created this prototype mobile application that allows a retailer to use their smart phone to scan an image and go back to the data warehouse and pull up sales (current, targets and history) and overlay it on the picture.
We like this idea so much, we have created the term “Augmented Business Intelligence” or “Augmented BI”
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