Achievements and the Nissan Leaf

I think car companies are building the cool BI these days.  I was reading on the Engadget web site the other day and Found this really cool example of taking care data, adding end-person context around it and making it a achievement based system.  Very cool and super easy to understand.  It also drives a behavior to run your car a certain way.  Love it.

Enjoy, Patrick 

Source: http://www.engadget.com/2010/12/26/nissan-leaf-rates-you-against-other-drivers-creates-a-high-scor/

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