Nike+ GPS equal great consumer intelligence!

I was reading a review on the Nike+ GPS application and I love how business intelligence scenarios drip down into consumers providing insight into numbers you would never really know.   The below link will get you to the review of the application.  I really like the style they used in the BI Theme.

Source: http://www.engadget.com/2010/09/07/app-review-nike-gps/

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