Atlas Insights Partnership Opportunities Available! #startup


If you are offering a vertical solution or service to your customers, it is probably important to provide access to KPI or Metrics through your solution.  If you haven’t solved for getting that data to your customers yet, I have a partnership opportunity for you.   As an Atlas Insights partner, you’ll have our app for FREE for your customers to get their metrics that matter most from you.   Let’s say you have 5 or 10 metrics you need to push out to a customer, it’s FREE.  Got 25 customers?  FREE.   You’ll immediately provide huge value to your customer from your solution through ours for just time that it takes to instrument your metrics.


Atlas Insights, which is available for iPhone, iPad, MAC, Android, Windows and Web, is a mobile-1st solution that allows your customers to see the metrics, wherever or whenever they want.  You control who and what metrics they see.  Atlas Insights can connect to your cloud database, refresh on an automated schedule and deliver it to your customer with zero effort.  You just need someone on your end to write the queries, define the metrics and add the customers to see that data which is super easy to do.

Let me know if you’re interested and I would be happy to discuss it further.

Patrick Husting

Connect your business databases and make your business metrics mobile. #mobilebi

Well if you EVER wanted to make and take your business metrics mobile, now you have absolutely NO excuse not to.  We are excited to announce our new Cloud/SQL data connector to our Professional subscription of our popular mobile business intelligence app, Atlas Insights.  Using WindowsMAC or our Web apps, you can connect to your business SQL databases, instrument your business metric simply and quickly get those metrics out to your decision makers.

How easy is it?  Let me show you.

Using any of our desktop apps for Windows, MAC or Web, you can create a data connection which you will get presented with the following screen.


Give your connection a name and how often you would like the data to refresh.  Enter your server address and port number.   Port number is important for connecting to your enterprise or cloud databases.  At this point we try to connect and retrieve a list of databases you want to connect to.  Click the Save and Continue button to move to the next screen to build your query.


On this screen, you enter your query that will make up the data for your metric.  You need to make your column names match our column name using AS Actual, AS Target, AS Series and AS Date.   Only Actual and Date are required.  Click the Execute Query button to see a sample of your data returned for validation.  If all looks good to you, use the dropdown to Assign to Metric your query.

Atlas Insights will do the rest updating and getting the latest and most important metric data to your decision makers.   If you would like to take this feature for a test drive, it is available in our Professional subscription which I would be happy to give you FREE access to for evaluation.  Just contact me.

Sign up today and get a FREE 3-month Basic subscription! Download for any mobile device or Windows/MAC desktops and Web and get started without anyone contacting you and bugging you for money.  That’s what we call a worry-free trial.

Why do it again? Because I want to do it Better! #startup #businessintelligence


Ever since I launched Atlas Insights, I’ve been asked “why are you doing this again?”  A little history.  In the 2008, I created a mobile business intelligence product that was first available on Windows CE and Blackberry and then moved it to iPhone and Android.  We sold our product to some great companies and enjoy our limited success until that business was acquired by a major software company.

After leaving that company, I decided to dabble in doing data visualizations in VR/AR which was pretty amazing, but basically there is no one out there buying VR software, so I parked that IP for now.  When I was doing some training being a developer again, I decided to test some decisions we made in my past mobilebi software whether they were right or wrong.  I found some interesting answers going through that process.  Then I wanted to rethink how software companies SHOULD be developed and sold over the next 5 years.

Atlas Insights is a completely different company/app from what I’ve created in the past.

  1. I decided to re-think how a software business should be built and run for the next 5 to 10 years. Basically, I threw out all the ways we have learned in our business and MBA classes and started-a-new.
  2. I wanted to build the solution in 6 months instead of 2 years.
  3. I wanted to build the app myself. I did hire a part-time person to help me with the web services api, but this app was basically all designed and developed by me.
  4. This app is available for iOS, Android, Windows, Web and OSX so that all platforms are covered. So, no matter what experience you are looking for, we have it covered on your favorite device.
  5. I wanted to mix your private business data with public metrics sources too. Public metrics have an effect on your business and it is important to have those metrics available wherever you are.
  6. At-Scale. The power of the cloud allows me to be global with very little effort.
  7. I wanted it to sell itself. With the power of social media and your network, you should be able to generate a good customer base.
  8. Love those customers closely. I listen and help as much as I can because those customers are the BEST sales people.
  9. Manage the costs so low that a mobile business intelligence product costs dollars a month and not thousands.
  10. I wanted to do it better based on my decisions in the past.

Can you really build a large business just yourself?  That is basically what I am doing today.  No, I didn’t have to raise millions of dollars.  No, I didn’t have to hire 20 developers.  No, I didn’t have to hire a fleet of sales people.  No, I don’t have a team of marketing professionals.  No, I didn’t have to spend thousands and thousands on hardware and software to get going.

I did this!


Visit and see the results yourself.

Next awesome feature coming to Atlas Insights. Making #MobileBI Great Again.


Sure, connecting to your database to retrieve data is nothing new and Atlas Insights does it easiler than anyone else.  In our next version of Atlas, if you are using our Windows, MAC or Web clients, you’ll notice the ability to create data connections to your SQL databases and feed your metrics automatically.  Just enter your connection information and proceed to the next screen.


Now enter your query, you might need the assistance of someone that does this for a living.  We’ll match the column of data to what Atlas needs to create a metric.  Save your query and Atlas will do the rest.  We’ll automatically refresh your data so your metrics are always up-to-date.  Now your employees will ALWAYS have the latest data when they need to make decisions that matter most.


Download Atlas for your favorite Windows, MAC or Mobile Device.  It is FREE to try and use.  Enjoy!


Just released version 1.7 of Atlas Insights for iOS, OSX, Android and Windows. Make #MobileBI Great Again


Version 1.7 now available!

I just put out a an update for Apple iOS (iPhone/iPad), Apple OSX (MAC), Google Android, Microsoft Windows and Web.  This update includes a few bug fixes along with several UI/UX enhancements.

If you haven’t already downloaded, visit

Sharing my app’s download progress and a BIG surprise I found. #analytics #mobilebi #startup


In June of 2016, I began the effort of building a new mobile business intelligence app called Atlas Insights.  Atlas allows you to take your business metrics and also public metrics with you wherever you might be.  Basically, having your most important metrics available whenever you need them is the mantra .   In October I launched my beta and finished up in December of 2016.  Pretty amazing development speed huh?!  I’ll have another blog on that later.  As I have built this business, I have tried to be transparent and informative via my blog on the startup and software development process as I go along.

In all my years of designing and developing software, one metric all developers want to monitor closely is downloads.  Now with having to support so many platforms from Apple, Google and Microsoft, tracking these stats is actually pretty easy.  Today, I spent time visiting all the app store reporting pages to get a gauge on the downloads for Atlas and I came across VERY surprised.

The following chart is “Installs by Platform“.  Right away you see an amazing slice for Apple!  Now I would say I’m a bit Microsoft biased because I worked there and then I built a business off of them.  Even in my marketing, I’m very balanced in that I market each company platform basically the same.  But I’m just SHOCKED that 75% of my downloads are on the Apple platform.  iPhone you may be thinking?


So let’s break it all down to get an understanding of what makes up those slices of the pie. The next chart is “Installs by Device“. Because Apple made up so much of the pie, if we look at the slices you’ll be shocked to see that MAC/OSX has 57% of the installs!  In all my years of doing analytics and dashboards, the MAC users where never on the minds of the developers.  I saw this as an opportunity and produced a MAC client of Atlas Insights and I’ve been overwhelmed with the response.


Isn’t that pretty awesome!?  I’m going to continue to build for all platforms, but I will push the BEST business intelligence experience on the MAC/OSX that there has ever been!

Enjoy, Patrick

Still emailing your analytics reports to everyone? That is like 1999. #mobilebi


Did you know that all the big software companies that provide reporting solutions that their technologies are basically the same since 1999?  Seriously, there is really nothing new except for some colors and animated charts.  All they did was take an old approach to business reporting and just redo it with new software development tools and slap a NEW sticker in the corner of the box.  Kind of like TIDE washing detergent, some formula, just a new bottle design.  Gezzzzz….


When I designed and built Atlas Insights, I was looking 10 years ahead on what business need and not back to 1999.  If your old system is “just getting you by”, then it is time to step-up and try something new.  Visit and download any of our apps for iOS, MAC, Android and Windows and get started making your business agile.

For a limited time, sign up and get a FREE 3-month subscription to load your metrics and share them with your entire team.  You have nothing to lose and EVERYTHING to Gain.