I’ve been having a great time building an app around a passion that I have, horses. But why build an app for Equestrians and is there a business there? Yes there is and let me tell you why.
I grew up on a farm in Minnesota and was around all kinds of animals including horses. As a small boy, the horses where big animals that were always curious and fun to be around. Then we moved to the city and left the farm life behind. That farm and country life never left my mind and after successful career in technology I’ve been fortunate enough to bring a little of the country lifestyle back into my life. With my sons off to college, we decided to add 3 horses to our lives. Crazy?
After having these wonderful animals with us everyday of our lives for a year getting to ride them, train them and just watch them in the pastures, it kind of like the dream story you always hear. But, in owning 1,300 pound beasts, you have to manage, feed and care for them too. That costs time, money and many other people involved.
So, what does any person that has been in the software business for 25 years do? You look for an app to help manage with all that. And I found exactly nothing that I would like to use. Oh, I found some 90’s looking applications, but basically nothing. So, I started out just creating something to help me manage around my barn. But once I got going and sharing with my new equestrian friends, many of them convinced me to make it so they could use it and connect to the horses too.
After doing my research, I found the following
- Over 9.2 million horses in the United States
- 7.1 million people in the United States involved in the equine business
- 1.4 million full-time jobs
- $112.1 billion dollar eonomic impact
Sure, this is no Facebook or Snapchat startup opportunity, but who is even trying for that anymore? Sometimes looking in odd places develop great new business opportunities if you structured it right for the audience. It’s powerful and allow people to stay connected in the care and enjoyment of these wonderful horses through an app on their phones.
visit https://equestrianapp.com to see it.
More to come. Patrick
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I’ve been having a lot of fun building the UI/UX for my app called “The Equestrian”. One of the goals is to have people “Stay Connected” to their horses, each other’s or to the service providers for their horses.
This week I have been working on modeling in Groups to allow you to ask and share with others in regards to caring and enjoying their horses. Above you see the beginning of groups and then drilling down into a group and seeing the social discussion. I first spent time modeling something new, but then after reviewing many social platforms, sometimes it is just best to copy what they do best.
Visit http://www.EquestrianApp.com to sign up and be apart of the beta in early 2018.
There are a lot of management principles you can learn in an MBA class about building your startup. But the most important things about startups you really don’t learn from a book or a professor that hasn’t created a company before. I always found when creating a product that might have a competitor or two, that it is important to remember this every day.
You don’t have to be the first, just be the best!
Sometimes you can get so bogged down on features or what the competitor is doing that you will easily lose focus on that is unique to your business and or product. When I created my Mobile Business Intelligence (MobileBI) product, Atlas Insights, I have competitors like Microsoft, Tableau, IBM, Oracle and others that might have a similar product, but not quite.
It’s important to focus on the key features or services you have that make you stand out above the rest. Spend a good amount of time thinking about what the other products are missing and how your product does it best than any other competing product. In Atlas Insights, we excel at making it super easy to get your data into the app and out to your employees. Start the app and within a minute, you’ll know the performance of your entire business against your goals.
And the most important aspect where we are the BEST?! You can do it yourself and not have to hire a fleet of consultants to implement your MobileBI strategy like my competitors.
The “Be Your Own Data Analyst” has been great for software companies that provide dashboarding tools, but do they really provide the kind of insights you need to manage your goals and objectives when running your department or business?
Oh sure, you can tell me that your department has 5 or 10 dashboards that provide some insights into their performance. But seeing historical trends is just one piece to running a truly great business. To be one of the great companies, you need to set goals and objectives and then monitor your progress against them. Dashboarding software doesn’t really do a good job of this.
Oh, am I’m sure someone is out there trying to selling you their new machine learning AI that will tell you what the numbers should be. The AI will crunch through your bigdata and actually find the golden nugget. But again, that AI needs goals to be able to work it’s magic against too.
While times are good, now is the BEST time to reassess your department and business objectives and set the goals you need to hit to meet those objectives. Your software needs to provide a simple Green, Yellow and RED indicators on how you are against those objectives allow you to adjust in real-time and not after the dashboard refreshes next month. It really can be as simple as that.
Browse on over to www.AtlasBI.com to download and use Atlas Insights for FREE on iOS, OSX, Android, Windows and Web platforms. Atlas Insights is about helping your acheive your business goals and not about draining your software budget account.